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ad-loop information & faqs

Not sure what an Ad-Loop keyring is, how you order, or how quickly you can get them?

All you've ever wanted to know about loop keyrings will hopefully be answered within this page.

Where can I download a order form?

Click here to download an order form.

What is a loop keyring/Ad-Loop/Loop Fob?

Ad-Loop is the brand name of a particular type of keyring, commonly referred to as a loop keyring (hence the URL of this site). They’re made of plastic, with a rigid end piece called the fob, or end cap, into which the actual ring of the keyring sits, securing a flexible, message carrying, section (consisting of the ribbon and trim) that loops round on itself, with both ends connecting into the fob. All of the printing is placed onto the ribbon within this flexible section.

Why do you refer to ribbon in a plastic keyring?

To achieve the most long-lasting and eye-catching print quality, your message is actually printed onto a very fine ribbon, which is then sealed against the inner trim within a transparent plastic. This creates a nice finish that looks classier than simply printing onto a plastic background. This process also protects your promotional message from damage when pushed against your keys in a bag or pocket.

What colours do Ad-Loops come in?

There are 32 standard trim and fob colours (which means an amazing 1,024 possible combinations using the basic options on this site alone, or 5,120 if you bring the five ribbon colours into the equation). We can also potentially try and Pantone match a particular fob colour to meet your corporate requirements. Don't be afraid to ask – we'll always try and see what's possible for you, and will let you know immediately if it's likely to cost you more to achieve than the standard prices quoted on this site.

When I rang and spoke to you, somebody mentioned a 'flood print' – what does that mean?

A flood print (also known as reverse printing) is a method used to enable you to use the ribbon colour as your printed message, showing through a surrounding all over print colour. Not every colour combination is possible – as we've learned through years of experience, some colours work better than others – but we can 'flood print' most background colours with white logos or text, and a smaller section of background colours against yellow text.

This can be achieved for the cost of a one-colour print if you want yellow or white text. Other colour combinations may be possible at two-colour printing costs, or even full-colour printing costs if you want an even more eye catching loop, subject to sight of your requirements. We always advise keeping it simple – it makes the advert more effective.

Is there a limit to what can be printed on an Ad-Loop?

Ad-Loops are designed to carry simple and straightforward messages, so we generally advise that clients stick to text, with a simple logo as required. It is worth avoiding logos that require several colours or contain intricate details. For example, a Coat of Arms wouldn't recreate well on an Ad-Loop because of the nature of the printing process onto a small ribbon, with a restricted print height.

A solid block logo like the Nike 'swoosh' or something simple like the Swiss flag wouldn't be difficult to print at all – something along those lines would enhance the look of the loop. By all means send us your logo design and we can make a suggestion regarding its suitability.

How big are Ad-Loops?

Ad-Loops come in three sizes – Mini, Regular and Jumbo. On a Mini Ad-Loop, the print area on the ribbon is 50mm x 6mm, the Regular offers a 120mm x 6mm ribbon, whilst the Jumbo provides you with 235mm x 6mm for printing. By the time you've 'looped' the ribbon round on itself to connect both ends to the fob, you're looking at halving the length of the loop as you measure it from one end to the other (from the end of the ring to the end of the loop).

Laid flat, the average Mini Ad-Loop is roughly 65mm long, a Regular Ad-Loop measures about 100mm and Jumbo Ad-Loops are around 160mm. Measurements are never entirely consistent – it all depends on how much you've elongated or flattened the loop section whilst playing with it!

Is there a minimum order quantity for Ad-Loops?

The minimum order for Ad-Loops is 250. Given all the work that goes into the setup of the ribbon printing and assembly, it isn't financially viable to produce them in smaller runs. If you really wanted a smaller run, we could do it, but it would probably work out at almost the same cost as taking the minimum 250, so you may as well just take the spares.

What do you charge for postage?

Postage/carriage is free to one UK mainland address. UK mainland covers England, Scotland and Wales but not Northern Ireland, Channel Islands, Isle of Man, Isle of Wight, and Scottish Islands. Please contact us if you’re not sure where you fit in. Anywhere outside our ‘free carriage’ area will be charged the lowest possible rate to ensure the order is as cost-effective for you as possible.

Why do you advertise prices as 'ex VAT' until you get to the till?

The vast majority of our clients come from the trade, so it is industry standard to initially quote without VAT. Most companies are able to claim their VAT back if they're VAT registered, hence why we promote this figure, but make it clear in the price matrix that VAT is extra for those who will also be incurring this cost. We cannot sell goods without charging VAT unless you have an exemption, e.g. an EU VAT number or exports outside the EEC.

Where have the belt clips and sequential numbering gone?

Unfortunately our factory has taken the decision to discontinue belt clips as a paid-extra when ordering Ad-Loop keyrings, given how infrequently they were requested. Sequential numbering is also discontinued as it was not cost effective to replace the equipment, given the very low number of orders placed on this basis.

How quickly can you deliver?

If you have a deadline, please tell us as soon as you first order or enquire. Our standard quotes are based around a turnaround of 12 working days from the day you approve the proof. However, we do regularly shave a couple of days off those times, and we can also 'jump the queue' by several days if you're willing to pay the special handling fee that our factory requires.

Do you also do 'normal' keyrings?

If you're looking for the simple acrylic keyrings that you most readily think of when somebody mentions 'keyrings', you'll find those at our sister site, We also offer a wide range of custom-printed promotional key rings and other gift products at our umbrella sites, and Note that we use umbrella in both senses – not only are these all-encompassing sites, covering wide and varied business gift ranges, we also do sell printed umbrellas!

Do you have a social media prescence?

Yes – we often run giveaways via Facebook ( and tweet quite regularly (, including re-tweeting and following our clients as a thank you! You can also see our parent company, Ad-Options Ltd t/as on LinkedIn (

Do you offer link exchanges?

Yes, within reason, if we feel the link will be beneficial to both parties. Head to our Links page to see our links directory. Use the Contact Us form if you want to discuss link exchanges – we will normally link to your site from in exchange for you carrying a link to another site in our network, provided there is a mutually-beneficial relevance in terms of Page Rank and site content.

Ad-Loops feel great, are flexible, practical and lightweight, and best of all, they're arguably the most cost-effective promotional keyrings in the marketplace.
Simply supply your design to us, and when you're happy with the proof, we will create and dispatch your low-cost loop keyrings within around two weeks.

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