The vast majority of our clients come from the trade, so it is industry standard practice to initially quote without VAT. Most companies are able to claim their VAT back if they’re VAT registered in the UK or VAT can be excluded for export orders. We promote the “ex. VAT” figure, but make it clear in the price matrix that VAT is extra for those who will also be incurring this cost. We cannot sell goods without charging VAT unless you have an exemption, e.g. exports outside the UK.