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Industries
Branded Keyrings for Car Dealerships
Car dealerships use branded loop keyrings to put the dealership’s name on the keys of every car they sell. A new owner may carry that keyring for years, keeping your service department in front of them long after the sale, for 30p to 52p each.
Prefer us to do it? Ask us to design it.
On this page: Why loop keyrings work for dealerships | How dealerships use loop keyrings | Comparison | Printing and colours | How to order | Prices | FAQs
Why they work
Why loop keyrings work for dealerships
The handover is the most memorable moment of buying a car. A branded keyring on the new keys is part of that moment, and it stays on the keys afterwards.
Most dealerships make more over a car’s life from servicing than from the sale itself. The challenge is keeping owners coming back once the warranty ends, when independent garages start competing on price. A keyring with your service desk number is a daily reminder of where the car was bought.
For used-car sites, it also marks every car you sell as yours, not just the new ones.
How they’re used
How dealerships use loop keyrings
Compare
Loop keyrings vs business cards and service letters
| Loop keyring | Business card | Service reminder letter | |
|---|---|---|---|
| Stays with the owner | Yes, on the car keys | Often lost | Read once |
| Seen every day | Yes | No | No |
| Cost per contact | From 30p, once | Low, once | Postage every time |
Our work
Loop keyrings we’ve made for customers
Every one of these was designed with a customer, printed & created in Britain and checked by our team before it shipped.
Artwork
What you can print
Your dealership name on one side and “Service & MOT” with your service desk number on the other. Upload your logo in the online designer; our team checks every design before printing.
If you want to include a manufacturer’s logo, check your franchise agreement or brand guidelines first. Start with our custom loop keyrings designer.
Owners can check a car’s test record on the GOV.UK MOT history service; your keyring makes sure they book the next one with you.
Colours
Colours that work
Black, Silver, Dove Grey and Navy give a premium, understated look that suits most showrooms.
Franchised dealers can match the manufacturer’s brand colour in the trim or end cap.
The designer shows Pantone references for each colour.
Try any combination in the online designer and see it in 3D before you order.
Ordering
How to order
Pricing
Prices of Loop Keyrings
| Quantity | Each (ex VAT) | Total (ex VAT) |
|---|---|---|
| 250 | 52p | £130 |
| 500 | 47p | £235 |
| 1,000 | 43p | £430 |
| 2,500 | 39p | £975 |
| 5,000 | 34p | £1,700 |
| 10,000 | 30p | £3,000 |
Prices exclude VAT and include free delivery to one UK mainland address. Get an exact price for your design in the online designer.
Made in Britain
A family business you can talk to
Loop Keyrings is run by Steve and Ben Ward from their HQ in Worden Hall in Leyland, Lancashire. Every keyring is printed in Britain, and our team checks every design before it goes to print. We are members of the British Promotional Merchandise Association and signed up to the Good Business Charter.
Not sure what to print? Call us on 01772 429111 or send us your logo and we will design it for you.
