Key-Loop is the brand name of a particular type of keyring, commonly referred to as a loop keyring (hence the URL of this site). They’re made of soft plastic so as not to scratch the petrol tank on motorbikes and scooters. They have an extremely long, useful life, with a rigid end piece called the fob, or end cap, into which the actual ring of the keyring sits. This secures a flexible, message-carrying ribbon and trim that loops round on itself, with both ends connecting into the fob. All of the printing is placed onto the ribbon within this flexible section, preserving the message for many years. These key rings are very practical, enabling you to hang up your keys and twirl round your fingers for fun!