A flood print (also known as reverse printing) is a method used to enable you to use the ribbon colour as your printed message, showing through a surrounding all over print colour. Not every colour combination is possible, as we’ve learned through years of experience, some colours work better than others. We can ‘flood print’ most background colours with white logos or text, and a smaller section of background colours against yellow text.

This can be achieved for the cost of a one-colour print if you want yellow or white text. Other colour combinations may be possible at two, three or four colour printing costs. We always advise keeping it simple, it makes your advertising more effective.